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Bright Eyes Family Vision Care in New Tampa FL
Bright Eyes Kids in Westchase Fl

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EnChroma gives a more colorful view of the Valspar PGA Tournament

This week, Bright Eyes was excited to partner with the Valspar PGA Tournament and EnChroma color blind glasses to help a young golf fan!

Bright Eyes optometrist Dr. Beth Knighton had the pleasure of assisting 2018 and 2019 Valspar Championship winner Paul Casey surprise her patient Ronan with a new pair of EnChroma glasses for color blindness.

Here is a photo of Dr. Beth, Ronan, and Paul Casey:

Ronan 1

Ronan and his family were so excited to visit different behind-the-scenes tour stops, get autographs from players like Patrick Reed and Sergio Garcia, and the surprise of a lifetime – to play the 18th hole with 2018 Valspar Champion, Paul Casey.

At the end of the hole, Paul pulled the EnChroma glasses to gift to Ronan, along with a complimentary eye exam from Bright Eyes Tampa presented by Dr. Beth. Then the tournament director presented five gallons of Valspar paint to transform Ronan’s room into his “new” favorite color.

Ronan had an immediate, happy reaction to the EnChroma glasses. Some memorable quotes from Ronan after putting on the glasses… “Everything just pops!”… “All of the colors are so much brighter, wow!”… “Mom, can I get a coloring book now?”

Here is an article and video by the PGA about Ronan’s time with Paul Casey and getting the EnChroma glasses.

EnChroma glasses can help 4 out of 5 Red-Green colorblind patients enhance color discrimination. Bright Eyes in Westchase carries several styles of EnChroma, including sunglasses and indoor tint glasses. Patients can try on the glasses for themselves before buying. It is so exciting to help patients see a more “colorful world”! If you would like to try the EnChroma glasses for yourself, call for an appointment with one of our experienced Optical Staff, and we will be happy to answer any questions.

Bright Eyes was very happy to help make this a special experience for Ronan and his family. Dr. Beth had a wonderful time at the Valspar PGA tournament! If you have any questions about EnChroma glasses for colorblindness or sports vision, please call us at 813-792-0637.

-Dr. Nate

Bright Eyes Family Vision Care is Moving!

For the announcement you’ve all been waiting for….

Bright Eyes is Moving! (but not far!)

In January 2012, Bright Eyes will be moving around the corner to a larger office space! As many of you know, we are a tiny office with just one exam room, which means it can be difficult to get an appointment sometimes. There is so much we want to do, but just didn’t have the space to do it. We love Westchase and didn’t want to go far! So, we are staying in West Park Village – in the same “L-shaped” building – but moving to the Linebaugh Avenue side. The new address will be 9912 West Linebaugh Avenue, Tampa, FL 33626. We will be in between the Sylvan Learning Center and West Park Dental Associates, just around the corner from the Starbucks. Here is the foursquare venue.

MovePic
Our new office will have 2 exam rooms and a much larger Vision Therapy room. We will have a greater variety of eyeglasses and sunglasses (including some new frame lines!), and we will have more places to sit comfortably. Our goal has always been to provide quality eye care and excellent customer service, but wait time for appointments can get long, especially if we have any eye care emergencies. I think this change will help us serve more patients with less wait time!

It is not much to look at now….

Carpet

But the new Bright Eyes office will be bigger, bigger, and more organized than ever before. Stay tuned for pictures of our progress, and look for our Grand Opening in 2012!!

– Cristina Bonilla-Warford, Office Manager

Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.
Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase PatchEmpower electronic bifocals at Bright Eyes

Keep Your Eye on the Ball

BlueEyeBaseBall

Photo by Jeremy Bronson

Most people, especially us in Florida, are at a constant battle with glare from the sun. Some feel that they struggle more so than others. Well, if you have blue eyes it may not be all in your head. This recent NY Times article highlights the effects of bright sunlight on eye iris color.

Since baseball records every stat that any fan can think of, it isn’t unusual that definitive statistical data was pulled to show that blue-eyed batters achieve a lower hitting percentage during day games than night games. This is because darker irises are more proficient in filtering out glare than lighter eyes. Glare can cause difficulty for a batter when trying to track the baseball from the pitcher to the plate. The batting percentages of Josh Hamilton of the Texas Rangers and Jason Bay of the Mets were used to show that the disparity can sometimes be extreme. For example, Hamilton’s career stats showed the most shocking difference, with a daytime average of .240 and a nighttime average of .344.

Some blue-eyed batters use colored contacts to filter glare and give a greater contrast to the ball, while most incorporate sunglasses of varying density to provide glare reduction for an array of lighting conditions. While it’s critical for professional athletes to do whatever it takes to perfect their game, it is just as critical for all of us non-pros to think about reducing glare, especially during activities like driving when glare can mean a fender bender or worse. So if you’ve been thinking about getting a nice pair of sunglasses for fashion or function, keep in mind that Bright Eyes is having a Sunglass Sale for the entire month of July. Come in to receive 30% off all Costa Del Mar and 20% off all other sunglasses.

All the best,

Justin Schoonover, CPO

Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.
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AOA School Readiness Summit: Focus on Vision

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moz screenshot

The American Optometric Association recently held a School Readiness Summit: Focus on Vision in which doctors, nurses, educators and advocates for children’s health gathered to examine learning-related vision issues that are keeping children from achieving in the classroom. This summit was created to address the concerns that our current system is flawed and a policy shift is needed. The problem is that currently, the U.S. educational system and some health care providers rely heavily on vision screenings to discover the kids that need comprehensive exams. These screenings do catch some types of vision problems but they can miss about 75% of those children that have learning-related vision problems. Detecting these vision problems is very important as “studies show that much of what children learn comes though vision, and undetected and untreated eye and vision disorders in children, such as amblyopia and strabismus, can result in vision loss, additional costly treatments, delayed reading and poorer outcomes in school.”

The take-home statement that the summit produced is that comprehensive eye exams must serve as the foundation to determine school readiness in school-aged children. Another important point established at this meeting is the establishment of the link between healthy vision and classroom learning.

This historic summit is an important step in ensuring that children receive the proper detection and treatment of vision problems before they become detrimental to their learning. Here at Bright Eyes Family Vision Care, we are excited to see these changes being made, since it has been our goal from the beginning to not only catch vision problems at an early stage, evidenced by the InfantSEE program that we offer that provides free eye exams to infants between the age of 6 months and 1 year of age, but to also treat certain types of problems through our extensive one-on-one vision therapy program.

If you have any questions regarding the InfantSEE program, vision therapy program, or would like to schedule a comprehensive eye exam for your child before they start school, give our office a call or come in to schedule.

All the best,

Justin Schoonover, CPO

Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.
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New Look, Same Great Taste!

Bright Eyes Family Vision Care Webpage

As 2010 comes to a close, I am very excited to announce the revamp of both http://BrightEyesTampa.com and this blog. A huge thanks goes out to Walt Mayo of DoctorSights who has spent a ton of time custom-crafting the site. It contains everything I could want and looks great, too.

The features of our new site include:

  • A modern, clean look
  • Easy-to-access info and forms for patients
  • Integration of Bright Eyes News headlines
  • A custom, matching Facebook Widget
  • A handy, discreet Twitter widget on the left
  • New share buttons
  • Matching blog theme
  • Improved SEO and pageloading

We are still tweaking things here and there, but I can’t thank Walt enough for the new look! When you visit the site, please consider “Liking” our new page! And we’ll gladly take feedback about what can be improved.

See Well!

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

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FSA – Use or Lose It.

Don’t forget!! Many vision insurance plans and flexible spending accounts(FSAs) expire at the end of the year. Expenses for eye exams, contacts lenses and prescription eyewear are all eligible for reimbursement under FSA. If you haven’t used your benefits or you still have money in your FSA, you may want to consider getting those computer glasses, sports goggles or a funky new pair of glasses to update your look!

UPDATE: I was just emailed this link with official FSA info: http://www.irs.gov/publications/p969/ar02.html#en_US_publink1000204190.

Don't Let Vision Benefits Expire

Image “Expired” via ®ian

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.
Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

Celebrate Veterans Day

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Via Matt Morgan /Flickr

On Saturday, we will celebrate my grandfather’s 90th birthday. He is one of the most amazing people I know. Although he doesn’t talk about it much, he flew a P-47 Thunderbolt in World War II in Europe, similar to the photo above. To this day he still gets together with the brave men he flew with to talk and share stories.

But first, today we celebrate and honor my grandfather as well as all veterans, young and old. With gratitude and appreciation to those who have served and continue to serve our country, Happy Veterans Day.

To show our appreciation, Bright Eyes does provide a military discount 365 days a year. It is our way of saying thank you.

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

 

Patient Spotlight: Mark Regan

I first became aware of Mark when he checked in to Bright Eyes on foursquare. In fact, as he held down the mayorship for about 6 weeks, I got to know him better and was always interested in his ideas about social media and living in Tampa Bay. I thought he’d make a great subject for the Patient Spotlight! -Dr. Nate

Dr. Nate: Mark, I think of you as a social media marketer, but your background really is as a coder. Can you tell me about what that transition was like?

Mark, That’s right, I grew up writing code on routers and mainframes for IBM and Cisco. As I moved into management I started becoming interested in the marketing side of the equation. So I dabbled in product management and technical marketing. Then one day in 2006 I learned about web analytics, this wonderful sweet spot between the technical and the marketing. From there I’ve grown into online marketing as my fanatical passion. Social media is an integral part of that space.

Your current project “31 Days of Wobtoberfest” is very creative. Tell me about how you came up with the idea.

I’ve read a lot about people during projects like this from Julie & Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen to DotComGuy.com to Rolf Pott’s Round the World with No Baggage and dreamed of doing something similar. But I have a job and a family. On September 4th of this year while driving home from a Gator game in Gainesville, the idea literally popped into my head. That night my wife enthusiastically signed on. Now I am blogging daily at www.31wob.com during October from the World of Beer around the corner.

That is great. How it has been received by people online/offline?

80% of the people get it within the 30 seconds. The other 20% will never really understand what it’s about. To them it’s the beer and a waste of time and money. I don’t bother trying to convert them.

What else are you working on?

I try to experiment with everything I read or hear about if it interests me. Next up, I’d like to partner with someone on another short, focused project that doesn’t focus on profits, but rather makes me smarter and allows me to make mistakes with little downside. I have the ideas but it’s really about the time and collaboration with others to make them happen.

Anything else you want to share?

Tampa has such a high quality of life. Yet it’s really hard to find those fanatics like myself here in town. I wish there was some place for us to get together and collaborate without having business cards jammed in your face. I can dream, can’t I?

Thanks for letting me be a part of your Patient Spotlight, Nate! I’m glad we got to know each other.

No problem. It was fun!

If you’d like to join Mark for 31 Days of Wobtoberfest, check out www.31wob.com. The actual Wobtoberfest celebration is this Friday and Saturday October, 22nd and 23rd. PS: My birthday is the 23rd. 🙂

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

 

What I Learned at Barcamp…a Social Media Internet Marketing Grass Roots Organization

This is a guest post from Rae Catanese. I first met her at the American Optometrist Association meeting in Orlando. She was doing an excellent job providing social media exposure for an optical equipment supplier. Since then I have seen her several times at Tampa social media events, including BarCamp Tampa Bay. When she offered to write a guest post about BarCamp, I jumped at the chance! Enjoy! – Dr. Nate

What is Barcamp?

Barcamp Tampa started 3 years ago and has evolved into a community in itself. Barcamp isn’t what it sounds like. No beer, at least not until after the conference. Barcamp is a grass roots movement created to change the way the world interacts with people. It’s a like-minded community of social media, savvy internet marketing professionals and geeks, coming together to share information. This isn’t your typical conference, it’s an “unconference,” which means that there are presentations throughout the day but they are done by willing attendees instead of invited speakers.

How one idea spread throughout the World using Foursquare…

What is Foursquare? Foursquare is a location based application used as a check-in tool at businesses utilizing GPS technology on your cell phone.

One of most recognized Optometrists in Tampa Bay, Nathan Bonilla-Warford, or just “Dr. Nate” as we call him, founded Foursquare Day. Dr. Nate was joined by several other savvy internet marketing colleagues, who didn’t know when they started the effort that it would have such an explosive impact viral marketing effect..

Foursquare Day was an idea to encourage the use of the application and to also promote local businesses. What happened in Tampa Bay didn’t stay in Tampa Bay. The grass roots effort spread virally throughout the world to 35 countries using social media tools like Facebook and twitter. McDonald’s caught on and joined the effort; the company reported that the Foursquare Day Campaign brought in 33% more foot traffic.

Dr. Nate is truly a pioneer in the eye care industry for strategic social media marketing and branding. He uses the technology in his own practice to increase awareness and promote sales events. If you don’t know what Foursquare is you can check out the application here http://foursquare.com/. It’s a great viral word of mouth marketing tool for restaurants and retail establishments.

Read more about how Foursquare Day got started http://blog.4sqday.com/about/. You can also follow Nate on his Facebook Page if you’d like.

By Rae Catanese
Social Media Marketing Strategist

http://Twitter.com/realtyrae
http://facebook.com/tamparealestateinsider

We love guest posts that are relevant to our audience. If you are interested, please let us know!

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

Patient Spotlight: Joe Bergeron & Solipskier iPhone App

We haven’t had a patient spotlight in awhile, so I am excited about this. After Joe Bergeron’s recent eye exam, he and I were chatting and he mentioned an iPhone app that he had worked on: Solipskier. It has been very successful and wanted to ask him a little more about it. – Dr. Nate

Dr. Nate: What is solipskier?

Joe: Solipskier is a fast paced video game where you draw snow slopes as a skier follows along for the ride. You draw down slopes to pick up speed, up slopes to navigate through gates, and ramps do crazy jumps. Tricks and successful gate hits rack up points. Solipskier is available free online (http://mikengreg.com/solipskier/) and in the App store for the iPhone and iPad (http://itunes.apple.com/app/solipskier/id383281764). I had the pleasure of developing the iPhone/iPad version, and I’m porting the game to other platforms as well.

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