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Bright Eyes Family Vision Care in New Tampa FL
Bright Eyes Kids in Westchase Fl

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Girl’s Life Saved Due to Facebook Photo

This is a great example of how the tools of social media can have very significant real-world positive effects.

Retinoblastoma is a very serious eye cancer. It only affects children. This is because its kills everyone who has it by five years of age. Because the eyes are connected directly with the brain, the cancer takes over the eye, then the brain and continues to spread until the victim dies.

Surprisingly, most retinobastoma is not found by a pediatrician or eye doctor, but by a friend or family member who sees something wrong with the child’s eyes. Usually this is either a white-look pupil or an eye turn.

Recently the Daily Mail newspaper in England reported this exact scenario: A friend did see a problem with 2 year old Grace’s eyes. It turned out to be retinoblastoma, which was successfully treated. But here is the twist: the friend, a nurse, saw the problem via a photo on Facebook.

In addition to the fantastic result for Grace, there are two other points here. The first is that social media will continue to help improve education and medical care over time and this is an early example. The second is that thorough, early eye exams are a good idea. The American Optometric Association recommends exams at 6 months of age, three years of age, and before kindergarten. The InfantSEE program supports this by providing no-cost eye exams to patients between the ages of 6 and 12 months.

If you have a young child, be sure to schedule an appointment with your optometrist. You never know what problems might be found.

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

Bright Eyes Baby Day – May 8, 2010

Join Bright Eyes on Saturday, May 8 for Baby Day!

Featuring:

  • No-cost InfantSEE®eye assessment for your baby!
  • Baby Tweetup!
  • Free Baby Sunglasses
  • Awesome Giveaways
  • A chance to win a gift basket from Mi Bebe!
  • Refreshments

What is Baby Day?Beach Boy by chimothy27

At Bright Eyes Family Vision Care, we love patients of all ages, but the cutest and most cuddly ones are babies. Most parents don’t know that the American Optometric Association recommends the first eye and vision evaluation should be at six months of age. So we have created Baby Day! On this day we will provide no-cost eye exams for babies and educate the public on infant and children’s eye care. See the press release here.

InfantSee Morning (10 a.m to noon)

In the morning, we will be scheduling only InfantSEE® patients. Created by the American Optometric Association, InfantSEE®is a public health initiative to screen babies for potential vision problems. InfantSEE® assessments are offered free of charge to infants between six and twelve months of age. It’s a comprehensive eye exam that evaluates a baby’s vision, eye tracking skills, & overall eye health. Long-time readers may remember my daughter’s InfantSEE® evaluation. Now that Javier is 6 months old, he’ll be joining us on Baby Day for his very first eye exam!

Call soon to schedule, as appointments are limited for Baby Day! (And if you can’t make it May 8, you can schedule an InfantSEE® exam during regular office hours, too!)

Baby Tweetup (1 p.m. to 3 p.m. RSVP on FB here)

Our office is fairly social media savvy and we enjoyed hosting the first Westchase Tweetup last year. If you don’t know, a Tweetup is a real-life gathering of users of social media networks like Twitter and Facebook. Typically these events are lots of fun and are excellent networking opportunities. Well, the Baby Tweetup is no different, except that we are specifically inviting little tykes under 24 months and their families. So if your Facebook page is covered with pics and videos of your little bambino, be sure and stop by. And don’t forget to check in on foursquare. 😉

Open House (10 a.m. to 3 p.m.)

Stop by anytime during throughout the day to say hello and check out all the other cute babies! The first 25 babies get a tote bag with baby sunglasses and other goodies. Parents can register to win a gift basket from Mi Bebe. We’ll also have some light refreshments (sodas, juice boxes for kids, cookies and more) for you to enjoy!

Sponsors

Bright Eyes, Mi Bebe, and My Gym are the current sponsors. However, because we want spread the word about infant vision care as far as possible, we are looking for other people or businesses to sponsor Baby Day! You can be a sponsor by donating give-aways or door prizes or by helping us get the word out! If you are interested in joining us or have any questions, please let me know.

I can’t wait to see all the babies at Bright Eyes! So cute!

UPDATES: First, We will be using the hashtag #BABYDAY to track comments on Twitter. Second, this is becoming a national event! We have eye doctors in California, New York, Indiana, and Utah who will be joining us! Ask your eye doctor if they be hosting any special BABY DAY events!

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

New Federal Recognition and Funding for InfantSEE® Program

I received an email today from the American Optometric Association:

President Barack Obama signed into law a measure that provides nearly $600,000 in new federal resources to help expand the scope and impact of InfantSEE® – the signature public health program of the American Optometric Association (AOA) and administered by Optometry’s CharityTM – The AOA Foundation.

The first direct appropriation, sponsored by Sen. Robert C. Byrd (D-W.Va.) totaled $500,000 and is aimed at supporting expansion and outreach of the program.

“Many parents of newborns do not know that the most dramatic development of a child’s visual system occurs within the first year of life,” said Sen. Byrd. “And it is through early detection and treatment of potential problems that parents can help ensure poor vision and eye health does not severely affect their child’s ability to learn and place them at a disadvantage in education and in life.”

The second direct appropriation totaling $90,000 was sponsored by Sen. Tom Harkin (D-Iowa) and will support program expansion through outreach in Iowa.

“InfantSEE® is doing much more than identifying and treating risk factors that may cause eye and vision problems later in the life,” said Sen. Harkin. “They are taking prevention to a new level to ensure healthier, thriving children and lower health care costs down the road.”

InfantSEE® assessments are complementary to the routine well-care exams a baby receives from a pediatrician or family physician. Optometrists have the training to identify areas of risk that are critical to vision development and the skills to identify conditions that might not be detected in a routine pediatric wellness exam. In some cases, conditions may need to be monitored, immediately treated or referred to a pediatric eye specialist.

At Bright Eyes, we believe in and support the InfantSEE® program. You can see this post where I discuss Nora’s first eye exam. I will probably do the same when Javier comes in for his exam when he is six months old. If you have a newborn or are expecting, remember that the InfantSEE® exam provides a no-cost vision assessment if your baby is between 6 and 12 months old.

Be well!

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

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