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Dr. Nate

Congrats Dr. Nate!

Dr. Nate and ICO President Arol Augsburger

Being recognized for hard work doesn’t happen often, so we are very proud of Dr. Nate for his most recent recognition!

On September 7, 2012, the Illinois College of Optometry in Chicago presented Nathan Bonilla-Warford, OD  with the Young Alumnus of the Year Award.  He was recognized during a formal banquet at the Hard Rock Hotel Chicago, along with the other award recipients which included his former professors.

Many of you know Dr. Nate from his various social media endeavors, such as Foursquare Day and local Tweetups.  He actively participates in Google+ and Yelp events, both online and in-person. Did you know that Dr. Nate has expanded his use of social media to the optometric industry?

Dr. Nate has become a leading voice in optometry on the topic of using social media as a tool for patient communication and networking.  He has written many articles for print and online optometric journals. He has lectured all over the country, encouraging doctors to establish a strong, positive online presence. In fact, the following day, he gave a lecture to students and alumni about using social media in different types of offices.

Chicago at the beginning of fall is beautiful! We had crisp air and bright blue skies, surrounded by the hustle and bustle of downtown.  Dr. Nate and I lived in Chicago for 6 years before moving to Tampa, so it was a great time to visit our former home. We know the winter is soon to come to Chicago, and for that we are grateful for Florida winters!

Congrats Dr. Nate for your work to bring people together both online and in-person! That’s what social media is best used for!

– Cristina

Dr. Nate in Chicago

Think Your Old Glasses Were Ugly Enough to Win You Some Brand New Ones??

Friday Update:

At Bright Eyes, we know that contests are fun. So is looking through old family photos poking fun at your hideous glasses. So we thought, why not combine them and host the UGLY GLASSES Contest! We are so sure that some of our patients have been photographed wearing seriously ugly glasses, that we will be giving away a complete designer pair of glasses, prescription lenses and all, to one lucky person! How fun is that?


Here is what you need to do:

  • Locate a photo of you in some truly atrocious/crazy/ugly-looking glasses.
  • Head over to our Facebook Page!
  • Fill out the form, upload the picture, and tell us why you should win!
  • Get everyone you know to vote for you!

Here are the complete rules:

The Ugly Glasses Contest begins 8:00 AM May 2, 2011 and ends May 30, 2011, at 10:00 PM Eastern Standard Time (EST). By submitting an entry, each contestant agrees to the rules of the contest.

The Bright Eyes Tampa Ugly Glasses Contest is judged by Dr. Nate and the staff of Bright Eyes Family Vision Care. Photos are judged with no discrimination towards sex, race, or age. Please submit photographs on-line through the contest application. Photos may not be mailed or brought to Bright Eyes Family Vision Care. All decisions are final. Please ensure your information is completed accurately.

One entry per contestant. The winner will be chosen based a number of factors including ugliness of the glasses in the picture, degree of humor or uniqueness of the description of the picture, and level of public support for the picture. Participants are highly encouraged to get friends and family to vote their pictures “thumbs up”.

Winners will be announced on May 31st, 2011. The Grand Prize winner of the free glasses must come in person to Bright Eyes Family Vision Care select the glasses and pick them up. The Second Prize is a $50 gift certificate to Bright Eyes Family Vision Care. The Third Prize is a $25 gift certificate to Bright Eyes Family Vision Care.

Contest may not be combined with vision insurance plans or any other discounts or offers. All participants must be at least 18 years of age. Bright Eyes Family Vision Care may use winning contestants’ name and photo for media promotion. There are no warranties or guarantees implied or assumed. No purchase necessary. Void where prohibited.

Can’t Wait to see those pictures!

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.
Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

Bright Eyes to Host WABA Meeting!

Are you a business owner in Westchase or the surrounding area? Are you looking for an opportunity to meet and network with other Westchasers?

Come to 2011’s first Westchase Area Business Association (WABA) meeting that we are hosting on January 20th at 6:30 pm. For more details visit YourWABA.com or stop by.

Join us! RSVP here.

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

WABA and Dr. Nate Featured in the new Westchase Patch!


At Bright Eyes Family Vision Care, we’re excited always about a new development in the Westchase community. This past week, Westchase Patch was launched. It is a community-specific, news and information website that provides local coverage for the Westchase community. A few of the features available through the site:

  • Keep up with news and events
  • Look at photos and videos from around town
  • Learn about local businesses
  • Participate in discussions
  • Submit your own announcements, photos, and reviews

Apart from this great new way to stay informed about our community and neighbors, we’re also excited to have Dr. Nate featured in this local business article about the Westchase Area Business Association (WABA).  If you are interested in joining this group, simply visit the Facebook page here and sign up.

All the best,

Justin Schoonover, CPO

Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.
Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

TEDx Talk on Community and Social Media

Dr Nate Bonilla-Warford at TEDx

UPDATE: It seems the video has been made private. I have no idea why. I’ll contact TED and see if I can find out. -Dr. Nate

Woohoo! My TEDx PalmaCeia talk about building community with social media is up on Youtube. This was a great experience and I am happy and honored to have been involved.

Here is a very brief outline of my talk:

  • What an optometrist is
  • Value of building business by supporting others
  • Relationships at the individual level
  • Relationships at the business-to-business level
  • Relationships at the community level
  • Relationships at the global level
  • Importance of ideas, trust, relationships in community development

Also, check out the other talks at Tedx PalmaCeia by Michelle Northrup, Kim Randall, Mark Katz,Chris Blackerby, and Nile Nickel. Especially check out the talk by the organizer of the event Chris Krimitsos!

I’m pretty excited about this. Let me know what you think!


Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.
Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

What I Learned at Barcamp…a Social Media Internet Marketing Grass Roots Organization

This is a guest post from Rae Catanese. I first met her at the American Optometrist Association meeting in Orlando. She was doing an excellent job providing social media exposure for an optical equipment supplier. Since then I have seen her several times at Tampa social media events, including BarCamp Tampa Bay.  When she offered to write a guest post about BarCamp, I jumped at the chance! Enjoy! – Dr. Nate

What is Barcamp?

Barcamp Tampa started 3 years ago and has evolved into a community in itself. Barcamp isn’t what it sounds like. No beer, at least not until after the conference. Barcamp is a grass roots movement created to change the way the world interacts with people. It’s a like-minded community of social media, savvy internet marketing professionals and geeks, coming together to share information. This isn’t your typical conference, it’s an “unconference,” which means that there are presentations throughout the day but they are done by willing attendees instead of invited speakers.

How one idea spread throughout the World using Foursquare…

What is Foursquare? Foursquare is a location based application used as a check-in tool at businesses utilizing GPS technology on your cell phone.

One of most recognized Optometrists in Tampa Bay, Nathan Bonilla-Warford, or just “Dr. Nate” as we call him, founded Foursquare Day. Dr. Nate was joined by several other savvy internet marketing colleagues, who didn’t know when they started the effort that it would have such an explosive impact viral marketing effect..

Foursquare Day was an idea to encourage the use of the application and to also promote local businesses. What happened in Tampa Bay didn’t stay in Tampa Bay. The grass roots effort spread virally throughout the world to 35 countries using social media tools like Facebook and twitter. McDonald’s caught on and joined the effort; the company reported that the Foursquare Day Campaign brought in 33% more foot traffic.

Dr. Nate is truly a pioneer in the eye care industry for strategic social media marketing and branding. He uses the technology in his own practice to increase awareness and promote sales events. If you don’t know what Foursquare is you can check out the application here http://foursquare.com/. It’s a great viral word of mouth marketing tool for restaurants and retail establishments.

Read more about how Foursquare Day got started http://blog.4sqday.com/about/. You can also follow Nate on his Facebook Page if you’d like.

By Rae Catanese
Social Media Marketing Strategist

http://Twitter.com/realtyrae
http://facebook.com/tamparealestateinsider

We love guest posts that are relevant to our audience. If you are interested, please let us know!

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

Social Media Day in Tampa!

UPDATE: Bright Eyes is happy to be giving away two $100 gift certificates at the Social Media Day Meetup! It is the least we can do to support this great event and Tampa Bay Tech! There are tons of other great door prizes also, including food, concert tickets, and more! So come on down!

If you haven’t heard yet, this Wednesday night will be the biggest social media event in Tamp Bay since Foursquare Day. The event was conceived by Mashable as a means to get together and celebrate Social Media. It is called Social Media Day, and there are over 100 people planning to attend the local event! In fact, Tampa currently has the 14th largest gathering of the 550 in the world according Mashable’s Meetup Everywhere page.

The Social Media Day locally is being organized by Jordan Leonard and Kyle Williams. It is being held at the Tampa Bay Brewing Company at 6pm on Wednesday 6/30. You can find out more details about the event, as well as RSVP and catch up on the pre-event conversation here. When making plans, don’t forget to use the hashtag #TMMUP.

The local success of this event is just more evidence that Tampa Bay has a vibrant and growing tech scene. We at Bright Eyes are so excited about it, we are closing early this Wednesday to take part. So if you see me and the Bright Eyes staff be sure to say hello!

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

Dr. Nate, A Social Media Visionary, Featured in June Issue of World of Westchase

If you take a look at the June issue of World of Westchase, on page 22, you’ll find a feature story on Dr. Nate. The article discusses his involvement with social media, Foursquare Day, as well as Dr. Nate’s passion for children’s vision. The article refers to him as an optician. Although Dr. Nate is an optometrist, he is actually a certified optician, too. Click here to find out the difference.

If you do not have copy of WOW handy, you can also read the article online titled as  A Social Media Visionary (PDF, pg 4).

Thanks, WOW!

Connect: Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

Buy Virtual Shares of Bright Eyes with Empire Avenue

As patients of Bright Eyes Family Vision Care know, I am interested in new and interesting ways to connect. For example, I was one of the first in the Tampa Bay area to use foursquare and had a blast taking it to new heights with Foursquare Day.

Well, thanks to this story in Mashable, I have found something really cool that I want to share: Empire Avenue. The concept is super simple: buy and sell stock in people and websites. Then apply common sense. Buy low, sell high, and go for long-term rewards in the form of dividends. And it is FREE.

For example, one of my favorite Tampa bloggers is Miss Destructo. Minutes after she joined (Ticker: MSDSTO), I bought two hundred shares of her at 10.00 virtual credits per share. Not less than 24 hours later, her stock is currently at 17.95! I expect it will climb even higher after she attends the Mashable Media Summit this week in NYC so get some shares at bargain prices while you can!

If you’d like to invest in some virtual shares of your favorite optometry practice, Bright Eyes was able to score the ticker symbol EYES. You can also buy stock in Dr. Nate (ticker: NATEBW). Since Empire Avenue is in beta, you need an invitation. Just email me at doc@brighteyestampa.com if you’d like one. And then let me know when you join, so I can buy stock in you!

Have fun!

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

Blog verification:

EAVB_VUNAIDIIJO

What the Social Media World is Saying About Bright Eyes & Dr. Nate

I hope no one minds if I take a quick moment to highlight some of the things have have been written about me and Bright Eyes Family Vision Care recently. I’d like to add that not only would this aggregation of links not be possible, but none of the individual articles, blogs and comments would have been written if it were not for social media. This is just one more  example of how cool social media is for small business.

See well!

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

Interviews with Dr. Bonilla-Warford about Social Media & Business

Inside the Marketer’s Studio: Fresh Eyes on Social Media

Sticks of Fire: Bright Eyes Sees Social Media Work

Local Shops1.com:  Dr. Nate Bonilla-Warford, Bright Eyes Family Vision Care

Articles mentioning Bright Eyes and Social Media

Dominick Maino, OD – Digital Social Networking & Health Care Education

Blogs about Dr. Bonilla-Warford and Bright Eyes:

Kim Randall’s Not Just Another Blog: Rockin’ 2010 with Dr. Nate

Krystal’s Kitsch: I officially have four eyes now

The Wine Whore: Sight for Sore Eyes