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Tampa Mayor Buckhorn and others to Celebrate Foursquare Day

Wow, what a crazy few days. I’m in Houston, TX for an optometry meeting and Foursquare Day got a nice write up in The Tampa Tribune, which featured a nice pictures of me. Very cool.

Mayor Bob Buckhorn will sign a proclamation naming the Foursquare Mayor of Tampa in honor of Foursquare Day. The event will take place at the Sail Pavilion on the Riverwalk at Tampa Convention Center on Saturday, April 16, 2011 at 2:04 p.m.

Mayor Buckhorn, myself and others will speak at the event, held in celebration of Foursquare Day and to help raise awareness about ways social marketing can be used to increase business. Tools such as Foursquare are not only an easy way to promote a business, but it is free, making it an affordable option to add to a marketing program.

After the real mayor’s event, we’ll be heading over to the Tampa Tap Room for the 4sqday party. Free drinks and give-aways, it will be a lot of fun!

Yesterday Mayor Michael Bloomberg proclaimed April 16th to be Foursquare Day for New York City. As the Huffington Post reports, NYC joins many cities in making Foursquare Day Official. This is all very exciting, the Mashable story even refers to me by name as the originator of Foursquare Day.

And lastly, don’t forget our big Foursquare Day Sale!

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.
Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

Foursquare Day Sale at Bright Eyes!

It is that time of year again….. yes, my friends, April 15th, tax day.  Yay!

But even better, the day after that is FOURSQUARE DAY! And here at Bright Eyes that means SALE! That’s right, we are pulling out all the stops and doing something we almost never do – for a very limited time.

BUY ONE,

GET ONE FREE

SALE

Seriously, all you have to do is show up and check in at Bright Eyes on foursquare. You’ll get an entire pair of glasses and lenses of equal or lesser value. (Please note – this sale is so awesome that it cannot be combined with insurance or other discounts. Patients must check in prior to ordering the glasses. If you have questions, please ask us.)

If you don’t know what Foursquare Day is, it is a day to celebrate social media, and foursquare, the geolocation application. Because 4^2 equals 16, April 16 is the day! And you may not know that Foursquare Day started right here at Bright Eyes last year. You can read more about that on our blog here and TampaBay.com here.

And don’t forget to support the local foursquare scene by RSVP’ing here!

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.
Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

Dr. Nate, A Social Media Visionary, Featured in June Issue of World of Westchase

If you take a look at the June issue of World of Westchase, on page 22, you’ll find a feature story on Dr. Nate. The article discusses his involvement with social media, Foursquare Day, as well as Dr. Nate’s passion for children’s vision. The article refers to him as an optician. Although Dr. Nate is an optometrist, he is actually a certified optician, too. Click here to find out the difference.

If you do not have copy of WOW handy, you can also read the article online titled as  A Social Media Visionary (PDF, pg 4).

Thanks, WOW!

Connect: Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch

Foursquare Day: The First Global Social Media Holiday

Note to regular Bright Eyes News readers: I know that the subject of social media and Foursquare Day is a significant departure from the usual topics of eye care news and vision therapy. However, this last week has been such an interesting experience and started at Bright Eyes and I hope you don’t mind another post….  -Dr. Nate.

I have had the most amazing week! I have been meeting amazing people, working like crazy, and this morning am reading an article in the St. Pete Times about me. It is quite surreal, I must say.

Why all the excitement? Well, it appears that I had an idea that has lead, through a chain of events involving a lot of hard work by Tampa Bay people, to the creation of Foursquare Day: the first global social media holiday.

I won’t use this space to explain the background in detail. You can read the story as it evolved here, here, and here.

But now that Foursquare Day is getting attention beyond the social media crowd (the Twitteratti, as I call them), I am getting a lot of people saying some variation of, “Hey Dr. Nate, Foursquare Day sounds really cool. I just don’t think I understand it.” So the point of this post is to explain my take on this new phenomenon.

Foursquare Day began as a fun way to recognize the company foursquare on April 16 each year.  Foursquare  is a very fun application that has the potential to enrich the life of both users and local businesses like mine. To participate, all you have to do is go to any place on April 16 where people can gather and let the world know you are there via foursquare. It is that simple.

However, as the Foursquare Day project grew, I began to think about what I was experiencing. Although I have blogged here and elsewhere for years, used Twitter and Facebook very successfully to promote Bright Eyes and create actual, real-life relationships with people, I have never experienced the raw power that social media has to literally change the world, until now. And that has become what Foursquare Day means to me.

To the best of my knowledge, and I am certain that someone will correct me if I am wrong, Foursquare Day is the first globally recognized grass-roots celebration of the power of social media as a positive force within the community.

Let’s take a look at some of the pieces of that statement:

“first” – I think. A Google  search showed lots of great Geek Holidays, but none specifically about social media, and just how social media influenced holiday shopping. Again, please tell me if I am wrong.

“globally recognized” – From the Foursquare Day Swarm HQ, from the Hyatt in downtown Tampa, we will be video conferencing with people celebrating social media from every continent, except Antarctica. (If someone can swing that, I’ll buy you lunch!)

“Grass-roots” – It is important to note that foursquare did not start this movement, nor did they buy it. It started in Tampa and has only succeeded through the very hard work of too many people to name here. Like much of the social media activity, this is being done by people purely because it is cool for them.

“power of social media” – The ability to not just chat on Facebook and Twitter (which is important), but to use wikis, Skype and other communication tools is unparalleled to any time in human history. Not only can we do these things, but we can do them ANYWHERE – coffee shops, our bed, a park. (But not while driving, for our own safety).

“Positive affect on the community” – Like any tool, social media can be used for good or evil. But I am convinced that the overwhelming use of social media is for the betterment of individuals and communities. Not only can we develop strong, permanent relationships with people both locally and globally as well as  support local, independent businesses and non-profits, we can use social media to support wonderful causes. One issue that I am passionate about is the development of children’s vision to help them reach their potential. Two social media examples that help people understand what I do is the COVD blog and this grass-roots Facebook page.

So Tampa and everyone else, even if you don’t use foursquare, please come down to the Hyatt to swarm with us for Foursquare Day on April 16 in celebration of social media. Bright Eyes is the primary sponsor, and it will be the biggest party we’ve EVER held!

And, of course, I wouldn’t be a businessman if I didn’t  mention that you can check in at Bright Eyes on April 16 and save 50% (yes, half), on all glasses and sunglasses. Read more here and tell every one you know. You will never see a deal like this again. I am certain of it.  :)

Dr. Nate

Nathan Bonilla-Warford, OD
Bright Eyes Family Vision Care
Located in the Westchase area of Tampa.

Dr Nate Google PlusBright Eyes Tampa on Google PlacesBright Eyes Tampa on FacebookBright Eyes Tampa on TwitterBright Eyes Tampa on YelpBright Eyes Tampa on foursquareWestchase Patch